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~isPartOf:"Journal of marketing"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~subject:"Television advertising"
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Search: subject_exact:"Advertising effects"
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Marketingmanagement
Online-Marketing
Television advertising
Advertising effects
35
Werbewirkung
35
Advertising
21
Consumer behaviour
21
Konsumentenverhalten
21
Werbung
21
Internet marketing
11
advertising
9
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Katona, Zsolt
3
Wilbur, Kenneth C.
3
Becker, Maren
2
Gordon, Brett R.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Reinartz, Werner J.
2
Shin, Jiwoong
2
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1
Aspara, Jaakko
1
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1
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1
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1
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1
Hoffmann, Arvid O. I.
1
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1
Kent, Robert J.
1
Kumar, V.
1
Kushwaha, Tarun
1
Leeflang, Peter
1
Libai, Barak
1
Loewenstein, Jeffrey
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Mintz, Ofer
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Pennings, Joost M. E.
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Swaminathan, Vanitha
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Journal of marketing
Journal of advertising research
98
Journal of marketing communications
80
International journal of advertising : the review of marketing communications
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Journal of business research : JBR
61
International journal of advertising : the quarterly review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
50
Journal of advertising : official publication of the American Academy of Advertising
43
Journal of promotion management : innovations in planning and applied research
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of promotion management : JPM
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
27
Journal of marketing research : JMR
25
Psychology & marketing
25
European journal of marketing : EJM
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of marketing research
15
SpringerLink / Bücher
15
Journal of current issues and research in advertising
14
Marketing intelligence & planning
14
Quantitative marketing and economics : QME
14
Journal of current issues and research in advertising : JCIRA
12
Journal of the Academy of Marketing Science
12
Electronic commerce research
11
Journal of internet commerce
11
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
The journal of consumer marketing
11
Young consumers : insight and ideas for responsible marketers
11
Cogent business & management
10
Faculty & research / Insead : working paper series
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Journal of retailing
10
Marketing : ZFP ; journal of research and management
10
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ECONIS (ZBW)
17
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1
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
4
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
5
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
6
Serial position effects on native advertising effectiveness : differential results across publisher and advertiser metrics
Wang, Pengyuan
;
Xiong, Guiyang
;
Yang, Jian
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 82-97
Persistent link: https://www.econbiz.de/10012175893
Saved in:
7
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
8
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
9
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
10
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
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