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~isPartOf:"Journal of marketing"
~subject:"Online-Handel"
~subject:"Soziales Netzwerk"
~subject:"Viral marketing"
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Online-Handel
Soziales Netzwerk
Viral marketing
Social Web
57
Social web
57
Consumer behaviour
27
Konsumentenverhalten
27
Internet marketing
26
Online-Marketing
26
Virales Marketing
19
Beziehungsmarketing
14
Brand management
14
Markenführung
14
Relationship marketing
14
social media
14
Online retailing
8
Brand image
7
Markenimage
7
Social network
7
E-commerce
6
Electronic Commerce
6
user-generated content
6
word of mouth
6
Brand
5
Markenartikel
5
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Filmwirtschaft
4
Kundenintegration
4
Advertising
3
Advertising effects
3
Digital platform
3
Digitale Plattform
3
Marketing management
3
Marketingmanagement
3
Social relations
3
Soziale Beziehungen
3
Twitter
3
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27
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27
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27
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1
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1
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English
27
Author
All
Palmatier, Robert W.
3
Janakiraman, Ramkumar
2
Lu, Shijie
2
Rishika, Rishika
2
Wang, Xin
2
Adamopoulos, Panagiotis
1
Ahearne, Michael
1
Andrews, Michelle
1
Arnould, Eric J.
1
Ballings, Michel
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Bleier, Alexander
1
Brooks, Gillian
1
Carmi, Eyal
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Dahl, Darren W.
1
Ding, MengQi
1
Fang, Eric
1
Gordon, Brett R.
1
Grewal, Dhruv
1
Gu, Flora Fang
1
Harmeling, Colleen M.
1
Hayati, Babak
1
Herhausen, Dennis
1
Hewett, Kelly
1
Ho-Dac, Nga N.
1
Houston, Mark B.
1
Huang, Minxue
1
Hughes, Christian
1
Jamal, Zainab
1
Jerath, Kinshuk
1
Joshi, Amit M.
1
Kannan, P. K.
1
Katona, Zsolt
1
Kim, Eunsoo
1
Kozinets, Robert V.
1
Kozlenkova, Irina V.
1
Kraus, Florian
1
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Published in...
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Journal of marketing
Journal of business research : JBR
152
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of retailing and consumer services
92
Technological forecasting & social change : an international journal
78
Information systems research : ISR
64
International journal of internet marketing and advertising : IJIMA
64
Journal of management information systems : JMIS
63
Electronic commerce research
49
International journal of hospitality management
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
International journal of business information systems : IJBIS
41
Journal of marketing communications
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Tourism management : research, policies, practice
37
Journal of electronic commerce research : JECR
36
SpringerLink / Bücher
34
International journal of electronic marketing and retailing : IJEMR
32
Journal of internet commerce
31
Psychology & marketing
29
International journal of electronic commerce : IJEC
28
Management information systems : mis quarterly
28
International journal of advertising : the review of marketing communications
27
International journal of contemporary hospitality management
27
Journal of marketing management : MM
26
Journal of hospitality marketing & management
25
Journal of organizational computing and electronic commerce
25
Electronic commerce research and applications
24
International journal of advertising : the quarterly review of marketing communications
23
Business horizons
21
Journal of travel and tourism marketing
21
The journal of product & brand management
21
International journal of e-business research : an official publication of the Information Resources Management Association
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of marketing research : JMR
20
Cogent business & management
19
Electronic markets : the international journal on networked business
19
International journal of consumer studies
19
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ECONIS (ZBW)
27
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1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
4
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
5
Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of electronic word of mouth
Todri, Vilma
;
Adamopoulos, Panagiotis
;
Andrews, Michelle
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 118-140
Persistent link: https://www.econbiz.de/10013258880
Saved in:
6
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
7
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
8
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
9
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
10
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
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