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~isPartOf:"Journal of marketing"
~subject:"Viral marketing"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Web community"
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Viral marketing
Öffentlichkeitsarbeit
Social Web
57
Social web
57
Consumer behaviour
27
Konsumentenverhalten
27
Internet marketing
26
Online-Marketing
26
Virales Marketing
19
Beziehungsmarketing
14
Brand management
14
Markenführung
14
Relationship marketing
14
social media
14
Online retailing
8
Online-Handel
8
Brand image
7
Markenimage
7
Social network
7
Soziales Netzwerk
7
E-commerce
6
Electronic Commerce
6
user-generated content
6
word of mouth
6
Brand
5
Markenartikel
5
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Filmwirtschaft
4
Kundenintegration
4
Advertising
3
Advertising effects
3
Digital platform
3
Digitale Plattform
3
Marketing management
3
Marketingmanagement
3
Social relations
3
Soziale Beziehungen
3
Twitter
3
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13
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Article
19
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19
Aufsatz in Zeitschrift
19
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English
19
Author
All
Janakiraman, Ramkumar
2
Lu, Shijie
2
Rishika, Rishika
2
Wang, Xin
2
Adamopoulos, Panagiotis
1
Andrews, Michelle
1
Ballings, Michel
1
Bezawada, Ram
1
Brooks, Gillian
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Dahl, Darren W.
1
Ding, MengQi
1
Gordon, Brett R.
1
Grewal, Dhruv
1
Gu, Flora Fang
1
Herhausen, Dennis
1
Hewett, Kelly
1
Ho-Dac, Nga N.
1
Houston, Mark B.
1
Hughes, Christian
1
Jerath, Kinshuk
1
Joshi, Amit M.
1
Kannan, P. K.
1
Katona, Zsolt
1
Kim, Eunsoo
1
Kozinets, Robert V.
1
Kumar, Ashish
1
Kumar, V.
1
Leung, Fine F.
1
Li, Yiwei
1
Ludwig, Stephan
1
Maglio, Sam J.
1
Meire, Matthijs
1
Moe, Wendy W.
1
Moore, William L.
1
Narayanan, Sridhar
1
Ordabayeva, Nailya
1
Palmatier, Robert W.
1
Park, Eunho
1
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Journal of marketing
Journal of business research : JBR
98
International journal of internet marketing and advertising : IJIMA
43
Journal of retailing and consumer services
43
Corporate communications : an international journal
40
Journal of marketing communications
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Tourism management : research, policies, practice
36
International journal of hospitality management
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
International journal of advertising : the review of marketing communications
29
Journal of communication management : an international journal
25
Journal of management information systems : JMIS
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of marketing management : MM
21
Business horizons
20
Journal of promotion management : innovations in planning and applied research
20
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of contemporary hospitality management
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
The journal of product & brand management
17
Journal of travel and tourism marketing
16
Psychology & marketing
16
SpringerLink / Bücher
16
Technological forecasting & social change : an international journal
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of business information systems : IJBIS
13
International journal of consumer studies
13
International journal of technology marketing : IJTMkt
13
Journal of internet commerce
13
Management information systems : mis quarterly
13
Springer eBook Collection
13
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ECONIS (ZBW)
19
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1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
4
Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of electronic word of mouth
Todri, Vilma
;
Adamopoulos, Panagiotis
;
Andrews, Michelle
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 118-140
Persistent link: https://www.econbiz.de/10013258880
Saved in:
5
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
6
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
7
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
8
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
9
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
10
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
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