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Mobile Anwendung
6
Mobile application
6
Mobile Business
4
Mobile business
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Consumer behaviour
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Internet marketing
3
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3
Mobile communications
3
Mobilkommunikation
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mobile apps
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Chandukala, Sandeep R.
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Forman, Christopher
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Gill, Manpreet
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Grewal, Rajdeep
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Hofstede, Frenkel ter
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Ittersum, Koert van
1
Johnson, Eric J.
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Kim, Jun B.
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Lee, Seoungwoo
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Mahajan, Vijay
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Mrkva, Kellen
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Posner, Nathaniel A.
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Reddy, Srinivas K.
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Reeck, Crystal
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Tan, Yong-Chin
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Journal of marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
31
Technological forecasting & social change : an international journal
21
International journal of networking and virtual organisations : IJNVO
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
International journal of business information systems : IJBIS
17
Information systems research : ISR
16
SpringerLink / Bücher
15
Telecommunications policy : the international journal of digital economy, data sciences and new media
14
HMD : Praxis der Wirtschaftsinformatik
13
Apps management and e-commerce transactions in real-time
10
Enterprise mobility : applications, technologies and strategies
10
Information systems and e-business management : ISeB
10
Electronic commerce research
9
International journal of consumer studies
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Handbook of research in mobile business : technical, methodological, and social perspectives
8
International journal of hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of internet commerce
8
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of retail and distribution management
7
Journal of advertising research
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of management information systems : JMIS
7
Management information systems : mis quarterly
7
Marketing intelligence & planning
7
Pervasive advertising
7
Psychology & marketing
7
Computers & operations research : and their applications to problems of world concern ; an international journal
6
IWI-Diskussionsbeiträge
6
Information economics and policy : IEP
6
Journal of electronic commerce research : JECR
6
Journal of marketing communications
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Decision support systems : DSS ; the international journal
5
Global mobile commerce : strategies, implementation, and case studies
5
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ECONIS (ZBW)
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1
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
2
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
3
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
4
The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep
;
Hofstede, Frenkel ter
;
Mahajan, Vijay
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
Saved in:
5
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
Saved in:
6
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
7
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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