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~isPartOf:"Journal of marketing analytics : JMA"
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Bewertung
Customer value
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Journal of marketing analytics : JMA
Journal of retailing
Service business
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of business & industrial marketing
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Controlling & management review : Zeitschrift für Controlling & Management
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Krisenkommunikation : 5. Dresdner Kolloquium an der Fakultät Wirtschaftswissenschaften der Technischen Universität Dresden
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Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
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Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
2
Capturing the evolution of customer-firm relationships : how customers become more (or less) valuable over time
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
; …
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10009781858
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