//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing analytics : JMA"
~person:"Franses, Philip Hans"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Advertising response
1
Aggregation
1
Carryover effect
1
Current effect
1
Temporal aggregation
1
Total effect
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Franses, Philip Hans
Huang, Lei
1
Michis, Antonis A.
1
Pauwels, Koen
1
Peran, Michael
1
Robertshaw, Gary S.
1
Schnaidt, German
1
Shah, Zee
1
Vercamer, Dauwe
1
Zeybek, Ömer
1
Zhang, Junzhou
1
Ülengin, Burç
1
more ...
less ...
Published in...
All
Journal of marketing analytics : JMA
ERIM report series research in management
4
ERIM Report Series Reference
1
Econometric Institute research papers
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing response and temporal aggregation
Franses, Philip Hans
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012550142
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->