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~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Low-cost strategy"
~subject:"Verkaufsförderung"
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Search: subject_exact:"Einzelhandelspreis"
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Low-cost strategy
Verkaufsförderung
Consumer behaviour
4
Einzelhandelspreis
4
Konsumentenverhalten
4
Retail price
4
Einzelhandel
3
Preismanagement
3
Pricing strategy
3
Retail trade
3
Sales promotion
3
Brand
2
Brand management
2
Handelsmarke
2
Markenartikel
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Store brand
2
private labels
2
Consumer
1
Decision under uncertainty
1
Entscheidung unter Unsicherheit
1
Game theory
1
Industrial buyer
1
Innovation
1
Lieferantenmanagement
1
Market research
1
Marktforschung
1
New product development
1
Niedrigpreisstrategie
1
Peripheral cues
1
Preisdifferenzierung
1
Price discount
1
Price discrimination
1
Price promotion
1
Product labelling
1
Produktentwicklung
1
Rabatt
1
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Abril Barrie, Carmen
1
Aspara, Jaakko
1
Erev, Ido
1
García-Madariaga, Jesús
1
Haruvy, Ernan
1
Isojärvi, Jyrki
1
Movarrei, Reza
1
Sanchez-Soriano, Joaquin
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Journal of marketing channels : ... distribution systems, strategy, and management
Marketing letters : a journal of research in marketing
Journal of retailing
11
Journal of retailing and consumer services
7
Journal of business research : JBR
5
Journal of marketing research : JMR
4
Retail supply chain management : quantitative models and empirical studies
4
Journal of revenue and pricing management
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Journal of promotion management : JPM
2
Simon Business School working paper
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Berichte aus der Volkswirtschaft
1
CUDARE working paper series
1
DIW Berlin Discussion Paper
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
European journal of marketing : EJM
1
European review of agricultural economics : ERAE
1
Gesellschaft im Wandel : aktuelle ökonomische Herausforderungen
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Information systems research : ISR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of production research
1
International journal of revenue management : IJRM
1
Journal of Islamic marketing
1
Journal of agricultural & food industrial organization
1
Journal of business & economics research
1
Journal of business logistics : JBL
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economics
1
Journal of international food & agribusiness marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
LIDAM discussion paper CORE
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ECONIS (ZBW)
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
3
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
Saved in:
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