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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
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Marketingmanagement
Online-Marketing
Brand management
171
Markenführung
171
Consumer behaviour
120
Konsumentenverhalten
120
Brand image
102
Markenimage
102
Advertising effects
63
Werbewirkung
63
Brand
58
Markenartikel
58
Internet marketing
43
Advertising
35
Werbung
34
Social Web
31
Social web
31
Marketing management
25
Beziehungsmarketing
18
Relationship marketing
18
social media
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Product Placement
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Product placement
15
brand attitude
11
Viral marketing
9
Virales Marketing
9
advertising
9
Emotion
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brand equity
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Celebrity endorsement
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Celebrity-Werbung
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Computerspiel
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Designation of origin
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Facebook
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Herkunftsbezeichnung
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Personality psychology
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Persönlichkeitspsychologie
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Sales promotion
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Verkaufsförderung
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Anabila, Peter
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Biraghi, Silvia
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McMillan, Sally J.
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Melanthiou, Yioula
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Park, Jae Hee
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Rita, Paulo
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Tafesse, Wondwesen
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1
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Journal of marketing communications
Journal of promotion management : JPM
Journal of business research : JBR
121
The journal of product & brand management
77
The journal of brand management : an international journal
76
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
49
Journal of promotion management : innovations in planning and applied research
32
European journal of marketing : EJM
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
International journal of advertising : the review of marketing communications
27
Journal of strategic marketing
26
SpringerLink / Bücher
25
Marketing intelligence & planning
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing management : MM
22
Business horizons
21
Cogent business & management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of marketing
18
Tourism management : research, policies, practice
18
Springer eBook Collection
17
Journal of internet commerce
16
International journal of hospitality management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Asia Pacific journal of marketing and logistics
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising research
14
Innovatives Markenmanagement
13
Journal of global marketing
13
Journal of the Academy of Marketing Science
13
International journal of electronic marketing and retailing : IJEMR
12
International marketing review
12
Psychology & marketing
12
International journal of consumer studies
11
Journal of fashion marketing and management
11
Journal of marketing for higher education
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The marketing review
10
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ECONIS (ZBW)
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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
5
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
6
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
7
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
8
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
9
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
10
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
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