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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Geschlechterdiskriminierung"
~subject:"Internet marketing"
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Geschlechterdiskriminierung
Internet marketing
Computerspiel
12
Video game
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Advertising effects
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Werbewirkung
9
Advertising
8
Consumer behaviour
8
Konsumentenverhalten
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Werbung
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Brand management
6
Markenführung
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Online-Marketing
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Brand image
4
Markenimage
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Game theory
3
Spieltheorie
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Brand
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Experiment
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In-game advertising
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Markenartikel
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advertising
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Advanced technology
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Advergames
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Advertising management
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Arbeitsmarktdiskriminierung
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Augmented reality game
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Brand prominence
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Branding
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Children
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Cognition
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Comparison
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Convenience Food
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Convenience food
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Creativity
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Hernandez, Monica D.
2
Ashley, Christy
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Behm-Morawitz, Elizabeth
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Bellman, Steven
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Chapa, Sindy
1
Eastin, Matthew S.
1
Minor, Michael
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Pillai, Sreejesh S.
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Potter, Robert F.
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Robinson, Jennifer A.
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Tuten, Tracy L.
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Varan, Duane
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Vashisht, Devika
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Yoo, Seung-Chul
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Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of advertising : the quarterly review of marketing communications
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of consumer behaviour : an international research review
5
Young consumers : insight and ideas for responsible marketers
4
Application of gaming in new media marketing
3
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of promotion management : innovations in planning and applied research
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Psychology & marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Digital advertising : theory and research
2
Electronic commerce research
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Qualitative market research : an international journal
2
Springer eBook Collection
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Advertising, promotion, and new media
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Big data marketing strategies for superior customer experience
1
Breaking new ground in theory and practice
1
CESifo working papers
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Conference proceedings trends in business communication 2016
1
Contemporary management and marketing dilemmas
1
Contemporary trends in innovative marketing strategies
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Digital innovations for customer engagement, management, and organizational improvement
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The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
2
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
3
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
4
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
5
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
6
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
7
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
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