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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Search: subject:"Brand"
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Erfolgsfaktor
Marketing management
Brand management
155
Markenführung
155
Consumer behaviour
154
Konsumentenverhalten
154
Brand image
119
Markenimage
119
Brand
61
Advertising effects
59
Markenartikel
59
Werbewirkung
59
Advertising
35
Einzelhandel
34
Retail trade
34
Werbung
34
Internet marketing
33
Online-Marketing
33
Beziehungsmarketing
31
Relationship marketing
31
Marketingmanagement
29
Social Web
26
Social web
26
Handelsmarke
15
Store brand
15
social media
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Viral marketing
12
Virales Marketing
12
Preismanagement
11
Pricing strategy
11
brand attitude
11
Sales promotion
10
Verkaufsförderung
10
Einzelhandelspreis
9
Luxury goods
9
Luxusgüter
9
Retail price
9
Celebrity endorsement
8
Celebrity-Werbung
8
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18
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29
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Article in journal
29
Aufsatz in Zeitschrift
29
Case study
1
Fallstudie
1
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English
29
Author
All
Anabila, Peter
2
Biraghi, Silvia
2
Agrawal, Shivani
1
Bachtel, Robert C.
1
Baghi, Ilaria
1
Bajpai, Naval
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Blair, Edward A.
1
Chrysochou, Polymeros
1
Chung, Hwan
1
Das, Enny
1
Dekimpe, Marnik G.
1
DelVecchio, Devon
1
Echambadi, Raj
1
Enslin, Carla
1
Farris, Paul W.
1
Gabrielli, Veronica
1
Gambetti, Rosella C.
1
Gambetti, Rossella Chiara
1
Geyskens, Inge
1
Gielens, Katrijn
1
Gilbreath, Bob
1
Goodrich, Kendall
1
Graffigna, Guendalina
1
Grimes, Tony
1
Grinsven, Bo
1
Guissoni, Leandro A.
1
Gunn, R. W.
1
Hesse, Andreas
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Keller, Kristopher Oliver
1
Khan Md. Raziuddin Taufique
1
Khandelwal, Utkal
1
Kitchen, Philip J.
1
Koll, Oliver
1
Kubacki, K.
1
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Published in...
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Journal of marketing communications
Journal of retailing
Journal of business research : JBR
64
The journal of brand management : an international journal
57
SpringerLink / Bücher
37
The journal of product & brand management
37
European journal of marketing : EJM
29
Journal of strategic marketing
25
Journal of retailing and consumer services
22
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
19
Journal of marketing
18
Journal of the Academy of Marketing Science
18
Gabler Edition Wissenschaft
15
The marketing review
14
Springer eBook Collection
13
Journal of promotion management : JPM
12
Marketing intelligence & planning
12
The journal of business & industrial marketing
12
Cogent business & management
11
International marketing review
11
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
Europäische Hochschulschriften / 5
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection / Business and Economics
10
Business horizons
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
European research studies
8
Improving marketing strategies for private label products
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
29
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
4
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
5
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
6
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
7
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
8
Integrated marketing communications,
brand
equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
9
Integrated marketing communications,
brand
equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
10
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
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