//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of travel and tourism marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"congruity"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
8
Konsumentenverhalten
8
self-congruity
8
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Holiday behaviour
5
Urlaubsverhalten
5
Advertising effects
4
Tourism
4
Tourismus
4
Werbewirkung
4
Advertising
3
Celebrity endorsement
3
Celebrity-Werbung
3
Destination management
3
Destinationsmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism marketing
3
Tourismusmarketing
3
Werbung
3
Beziehungsmarketing
2
Brand
2
Brand loyalty
2
Customer satisfaction
2
Kundenzufriedenheit
2
Lebensqualität
2
Markenartikel
2
Markentreue
2
Perception
2
Quality of life
2
Relationship marketing
2
Satisfaction
2
Wahrnehmung
2
Zufriedenheit
2
advertising
2
brand loyalty
2
match-up hypothesis
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Bayraktaroğlu, Gül
1
Bıçakcıoğlu, Nilay
1
Chang, Ching-Hung
1
Choe, Yeongbae
1
Chua, Bee-Lia
1
Dahlén, Micael
1
Dogru, Tarik
1
Fu, Xiaoxiao
1
Gazley, Aaron
1
Han, Heesup
1
Harmon-Kizer, Tracy R.
1
Kang, Juhee
1
Kang, Sungeun
1
Kim, Hany
1
Kim, Hyeon-Cheol
1
King, Brian
1
Lee, Sanghyeop
1
Li, Fangxuan
1
Liljedal, Karina T.
1
Mody, Makarand Amrish
1
Pratt, Marlene A.
1
Pratt, Stephen
1
Shen, Feng
1
Shu, Shih-Tung
1
Sirgy, M. Joseph
1
Stokes, Amy
1
Suess, Courtney
1
Tasci, Asli
1
Turri, Anna M.
1
Watling, Lauren
1
Xu, Xu
1
Yilmaz, Semih
1
Zhou, Zhiqun
1
İpek, İlayda
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of travel and tourism marketing
Journal of business research : JBR
22
Journal of retailing and consumer services
14
The journal of product & brand management
9
Tourism management : research, policies, practice
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
5
Journal of Business Research
5
Journal of destination marketing & management
5
Journal of international consumer marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of retailing
4
Journal of strategic marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Tourism review
3
Australasian marketing journal
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Gadjah Mada international journal of business
2
Human resource management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
International review on public and non-profit marketing
2
Journal of career development
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The interaction effect of endorser type and destination stereotype on destination evaluation
Li, Fangxuan
;
Zhou, Zhiqun
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 878-893
Persistent link: https://www.econbiz.de/10014513597
Saved in:
2
Understanding the influence of "feeling at home" on healthcare travelers' well-being : a comparison of Airbnb and hotel homescapes
Suess, Courtney
;
Kang, Sungeun
;
Dogru, Tarik
;
Mody, …
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 479-494
Persistent link: https://www.econbiz.de/10012289351
Saved in:
3
Promoting quality-of-life and well-being research in hospitality and tourism
Sirgy, M. Joseph
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012179356
Saved in:
4
The role of brand personality, self-
congruity
, and sensory experience in elucidating sky lounge users' behavior
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Lee, Sanghyeop
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10012179361
Saved in:
5
Traveling to your match? : assessing the predictive potential of Plog's travel personality in destination marketing
Kim, Hany
;
Yilmaz, Semih
;
Choe, Yeongbae
- In:
Journal of travel and tourism marketing
36
(
2019
)
9
,
pp. 1025-1036
Persistent link: https://www.econbiz.de/10012179522
Saved in:
6
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
7
Social media influencers as endorsers to promote travel destinations : an application of self-congruence theory to the Chinese Generation Y
Xu, Xu
;
Pratt, Stephen
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 958-972
Persistent link: https://www.econbiz.de/10011941794
Saved in:
8
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
9
The effects of schema
congruity
on consumer response to celebrity advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
10
Self-
congruity
and flow as antecedents of attitude and loyalty towards a theme park brand
Fu, Xiaoxiao
;
Kang, Juhee
;
Tasci, Asli
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1261-1273
Persistent link: https://www.econbiz.de/10011759016
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->