The interaction effect of endorser type and destination stereotype on destination evaluation
Fangxuan (Sam) Li and Zhiqun Zhou
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Fangxuan ; Zhou, Zhiqun |
| Subject: | avatar endorser | competence stereotype | destination evaluation | destination stereotype | Endorser type | fixed mindset | growth mindset | human endorser | the schema congruity theory | warm stereotype | Werbewirkung | Advertising effects | Destinationsmanagement | Destination management | Celebrity-Werbung | Celebrity endorsement | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Stereotyp | Stereotype |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2023.2296661 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513597