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~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
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Search: subject:"consumer research"
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Subject
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Consumer behaviour
536
Konsumentenverhalten
536
Advertising effects
154
Werbewirkung
154
Brand management
133
Markenführung
133
Brand image
125
Markenimage
125
Advertising
107
Werbung
104
Internet marketing
97
Online-Marketing
96
Beziehungsmarketing
75
Relationship marketing
75
Social Web
72
Social web
72
Brand
59
Markenartikel
59
Marketing management
47
Marketingmanagement
47
Viral marketing
45
Virales Marketing
45
Emotion
36
Corporate Social Responsibility
35
Corporate social responsibility
35
Customer satisfaction
29
Kundenzufriedenheit
29
Online retailing
28
Online-Handel
28
Environmental consciousness
26
Umweltbewusstsein
26
Confidence
25
Einzelhandel
25
Green marketing
25
Retail trade
25
Vertrauen
25
Öko-Marketing
25
advertising
23
Dienstleistungsqualität
22
Service quality
22
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363
Free
12
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Article
532
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4
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Article in journal
536
Aufsatz in Zeitschrift
536
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Systematic review
1
Übersichtsarbeit
1
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English
536
Author
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Phau, Ian
8
Muehling, Darrel D.
6
Arli, Denni
5
Sharma, Piyush
5
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bang, Nguyen
3
Bellman, Steven
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Deb, Madhurima
3
Dodoo, Naa Amponsah
3
Hollebeek, Linda D.
3
Jain, Varsha
3
Kareklas, Ioannis
3
Khare, Arpita
3
Kim, Dong Hoo
3
Kim, Soojin
3
Kumar, Prashant
3
Ladeira, Wagner Junior
3
Leckie, Civilai
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Pradhan, Debasis
3
Roy, Rajat
3
Santini, Fernando de Oliveira
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Srivastava, R. K.
3
Sung, Yongjun
3
Tsiotsou, Rodoula H.
3
Varan, Duane
3
Wang, Bo
3
Zhang, Lixuan
3
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Published in...
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Journal of marketing communications
Marketing intelligence & planning
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,897
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
308
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
280
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
536
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1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
5
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
6
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
7
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
8
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela Cesarina
;
Oduro, Stephen
;
Umar, Rana Muhammad
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
9
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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