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~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Virtuelle Gemeinschaft"
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Brand management
Öffentlichkeitsarbeit
Social Web
164
Social web
164
Consumer behaviour
85
Konsumentenverhalten
85
Internet marketing
79
Online-Marketing
79
Viral marketing
49
Virales Marketing
49
social media
45
Markenführung
33
Advertising effects
28
Werbewirkung
28
Beziehungsmarketing
26
Relationship marketing
26
Brand image
24
Markenimage
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Marketing management
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Marketingmanagement
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Article
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Casaló, Luis V.
2
Langaro, Daniela
2
Rita, Paulo
2
Schivinski, Bruno
2
Aboulnasr, Khaled
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Anselmsson, Johan
1
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1
Balboni, Bernardo
1
Ball, Joan P.
1
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1
Basile, Kelly
1
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1
Belanche, Daniel
1
Bhattacharjee, Debashree Roy
1
Buchanan-Oliver, Margo
1
Burkhalter, Janée N.
1
Buttle, Francis A.
1
Chen, Chih Ping
1
Choi, Sejung Marina
1
Coelho, Pedro Simões
1
Colliander, Jonas
1
Dimitriu, Radu
1
Dąbrowski, Dariusz
1
Ekinci, Yuksel
1
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1
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1
Flavián Blanco, Carlos
1
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Gabrielli, Veronica
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Giachino, Chiara
1
Gistri, Giacomo
1
Grigoriou, Nicholas
1
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1
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Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
115
The journal of product & brand management
56
The journal of brand management : an international journal
53
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Corporate communications : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of promotion management : innovations in planning and applied research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Business horizons
26
Journal of communication management : an international journal
25
International journal of advertising : the review of marketing communications
24
Tourism management : research, policies, practice
23
Journal of marketing management : MM
22
SpringerLink / Bücher
22
Journal of internet commerce
19
Springer eBook Collection
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
16
Journal of promotion management : JPM
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of fashion marketing and management
13
Technological forecasting & social change : an international journal
13
Corporate reputation review : an international journal
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of hospitality management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of service management
10
Research
10
Springer Proceedings in Business and Economics
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
9
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ECONIS (ZBW)
39
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
6
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
7
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
8
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
9
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
10
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
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