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~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Search: subject_exact:"Mobile phone"
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Mobile phone
16
Mobiltelefon
16
Consumer behaviour
11
Konsumentenverhalten
11
Mobile communications
5
Mobilkommunikation
5
Advertising
4
Innovation adoption
4
Innovationsakzeptanz
4
Mobile Anwendung
4
Mobile Business
4
Mobile application
4
Mobile business
4
Werbung
4
Advertising effects
3
Customer satisfaction
3
Großbritannien
3
Internet marketing
3
Kundenzufriedenheit
3
Mobile Marketing
3
Mobile marketing
3
Online-Marketing
3
United Kingdom
3
Werbewirkung
3
Brand image
2
Markenimage
2
Media usage
2
Mediennutzung
2
Online retailing
2
Online-Handel
2
Viral marketing
2
Virales Marketing
2
mobile advertising
2
Advertising media
1
Bank
1
Beziehungsmarketing
1
Brand management
1
China
1
Consumer attitudes
1
Cultural identity
1
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Article
16
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Aufsatz in Zeitschrift
Handbuch
Article in journal
16
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English
16
Author
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Al-Nabhani, Khalid
1
Alhajsaleh, Nael
1
Backhaus, Christof
1
Baidoun, Samir
1
Bebber, Suélen
1
Blut, Markus
1
Brock, Christian
1
Carmeci, Floriana A.
1
Chitturi, Pallavi
1
Chitturi, Ravindra
1
Drakatos, Nikolaos
1
Dubinsky, Alan J.
1
Eberhardt, Tim
1
Eberle, Luciene
1
Fasolo, Barbara
1
Hale, Dena
1
Hamouda, Mohammed
1
Han, Eun Kyoung
1
Hubert, Marco
1
Izzal Asnira Zolkepli
1
Kim, Gil Son
1
Kim, Sang Chon
1
Kim, Soojung
1
Kolsaker, Alisa
1
Lee, Joonghwa
1
Lima, Vinicius Zanchet de
1
Mao, En
1
McLean, Graeme J.
1
Milan, Gabriel Sperandio
1
Misuraca, Raffaella
1
Oh, Jungsuk
1
Park, Haseon
1
Park, Se-Bum
1
Raghavarao, Damaraju
1
Rippé, Cindy B.
1
Salem, Mohammed
1
Sharifah Nadiah Syed Mukhiar
1
Shukla, Paurav
1
Tan, Chekfoung
1
Toni, Deonir de
1
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Journal of marketing communications
Psychology & marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
Journal of retailing and consumer services
26
Information economics and policy : IEP
17
International journal of business information systems : IJBIS
16
Journal of business research : JBR
16
Journal of regulatory economics
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
International journal of business innovation and research
9
International journal of internet marketing and advertising : IJIMA
9
Journal of development economics
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
Electronic commerce research
8
Information systems research : ISR
8
Management information systems : mis quarterly
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Tourism management : research, policies, practice
8
Young consumers : insight and ideas for responsible marketers
8
International journal of consumer studies
7
International journal of innovation and technology management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Services marketing quarterly
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
7
The journal of high technology management research
7
Applied economics
6
GITAM journal of management : a quarterly publication of GITAM Institute of Management
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of business excellence
6
International journal of enterprise network management
6
International journal of networking and virtual organisations : IJNVO
6
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ECONIS (ZBW)
16
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
3
Smartphone experience, satisfaction, and referral : an ecosystem perspective
Yazdanparast, Atefeh
;
Tran, Gina A.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 816-839
Persistent link: https://www.econbiz.de/10012697001
Saved in:
4
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
5
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
6
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
7
Acceptance of smartphone-based mobile shopping : mobile benefits, customer characteristics, perceived risks, and the impact of application context
Hubert, Marco
;
Blut, Markus
;
Brock, Christian
; …
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10011638741
Saved in:
8
Under the sway of a mobile device during an in-store shopping experience
Rippé, Cindy B.
;
Weisfeld-Spolter, Suri
;
Yurova, Yuliya
; …
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 733-752
Persistent link: https://www.econbiz.de/10011738073
Saved in:
9
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
10
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
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