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~isPartOf:"Journal of marketing communications"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~subject:"Brand management"
~subject:"Marketing management"
~subject:"United States"
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Search: subject_exact:"Sportmarketing"
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Brand management
Marketing management
United States
Sportmarketing
31
Sports marketing
31
Sport
18
Sports
18
Consumer behaviour
16
Konsumentenverhalten
16
Professional sports
15
Profisport
15
Football
10
Fußball
10
Sport event
10
Sportveranstaltung
10
Advertising effects
7
Sponsoring
7
Sponsorship
7
Werbewirkung
7
Beziehungsmarketing
5
Relationship marketing
5
Sport organization
5
Sportorganisation
5
Brand image
4
Management
4
Markenführung
4
Markenimage
4
Sport sponsorship
4
Athletes
3
Event marketing
3
Event-Marketing
3
Internet marketing
3
Online-Marketing
3
Organisation
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Organization
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Sport policy
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Sportler
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Sportpolitik
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Briggs, Kristie
1
Byon, Kevin K.
1
Cheong, Yunjae
1
Choi, Jun Woo
1
Crowther, Philip
1
Donlan, Leah
1
Gavrila, Simona
1
Graetz, Brian
1
Gutierrez, Diego
1
Heo, Yoon
1
Kim, Hyuksoo
1
Kim, Kihan
1
Marlier, Mathieu
1
Merten, Sebastian
1
Pedersen, Zack P.
1
Pedersen, Zack Paul
1
Reuland, Nicolas
1
Richelieu, André
1
Sercia, Pierre
1
Sheehan, Kathleen M.
1
Smith, Aaron
1
Westerbeek, Hans
1
Williams, Antonio
1
Williams, Antonio S.
1
Winand, Mathieu
1
Zboja, James J.
1
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Journal of marketing communications
Sport, Business and Management : an international journal ; SBM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
57
International journal of sports marketing & sponsorship
40
Journal of sport management : the official journal of the North American Society of Sport Management
39
Sport management review
32
European Sport management quarterly : ESMQ
27
Journal of business research : JBR
8
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
8
Journal of promotion management : JPM
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Sport marketing in a global environment : strategic perspectives
7
The journal of brand management : an international journal
7
Journal of strategic marketing
6
European journal of marketing : EJM
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
5
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
International journal of business and globalisation : IJBG
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of sports economics
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Marketing intelligence & planning
3
The journal of product & brand management
3
BestMasters
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Handbook of research on integrating social media into strategic marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of revenue management : IJRM
2
Journal of advertising research
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
3
The challenge of renewing a varsity sport brand : a mixed-methods approach
Richelieu, André
;
Gavrila, Simona
;
Sercia, Pierre
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 431-449
Persistent link: https://www.econbiz.de/10014317872
Saved in:
4
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
5
Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
6
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
7
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
8
Sport sponsorship, team support and purchase intentions
Smith, Aaron
;
Graetz, Brian
;
Westerbeek, Hans
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
Saved in:
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