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~isPartOf:"Journal of marketing communications"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~person:"Griffin, W. Glenn"
~subject:"Consumer behaviour"
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Journal of marketing communications
The Routledge companion to advertising and promotional culture
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The effectiveness of fear appeals in "green" advertising : an analysis of creative, consumer, and source variables
Shin, Sumin
;
Ki, Eyun-Jung
;
Griffin, W. Glenn
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 473-492
Persistent link: https://www.econbiz.de/10011849983
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