//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"The international review of retail, distribution and consumer research"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
568
Einzelhandel
219
Retail trade
219
Advertising effects
194
Werbewirkung
194
Advertising
150
Werbung
147
Brand management
137
Markenführung
137
Internet marketing
125
Online-Marketing
125
Brand image
116
Markenimage
116
Marketing management
112
Marketingmanagement
112
Beziehungsmarketing
105
Relationship marketing
105
Social Web
95
Social web
95
Online retailing
72
Online-Handel
72
Food retailing
64
Lebensmitteleinzelhandel
64
Viral marketing
64
Virales Marketing
64
USA
59
United States
59
Brand
53
Markenartikel
53
Corporate Social Responsibility
50
Corporate social responsibility
50
Customer satisfaction
49
Kundenzufriedenheit
49
Emotion
45
E-commerce
41
Electronic Commerce
40
Großbritannien
40
United Kingdom
40
social media
38
more ...
less ...
Online availability
All
Undetermined
360
Free
19
Type of publication
All
Article
566
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
568
Conference paper
13
Konferenzbeitrag
13
Case study
3
Fallstudie
3
Collection of articles of several authors
2
Sammelwerk
2
more ...
less ...
Language
All
English
Author
All
Schramm-Klein, Hanna
7
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Bailey, Ainsworth Anthony
4
Guéguen, Nicolas
4
Jacob, Céline
4
Kim, Soojung
4
Newing, Andy
4
Pentina, Iryna
4
Saarijärvi, Hannu
4
Schultz, Don E.
4
Steinmann, Sascha
4
Zielke, Stephan
4
Bellman, Steven
3
Chan, Fong Yee
3
Clarke, Graham P.
3
Dodoo, Naa Amponsah
3
Hernandez, Monica D.
3
Huddleston, Patricia
3
Johansson, Ulf
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Ladeira, Wagner Junior
3
Lee, Joonghwa
3
Mostafa, Mohamed M.
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Phua, Joe
3
Söderlund, Magnus
3
Teller, Christoph
3
Varan, Duane
3
Vilnai-Yavetz, Iris
3
Wagner, Gerhard
3
Williams, Colin C.
3
Zhang, Lixuan
3
Aichner, Thomas
2
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
more ...
less ...
Published in...
All
Journal of marketing communications
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
more ...
less ...
Source
All
ECONIS (ZBW)
568
Showing
1
-
10
of
568
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Carbon labels as reminder of ethical consumption : an exploratory study of consumer perceptions in China
Wang, Xiaorui
;
Xu, Wei
;
Wang, Jingmin
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10014292097
Saved in:
5
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
6
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
7
Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust
Jham, Vimi
;
Malhotra, Gunjan
;
Sehgal, Nidhi
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10014292087
Saved in:
8
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
9
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
10
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->