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~isPartOf:"Journal of marketing communications"
~isPartOf:"World economic and financial surveys"
~person:"Myers, Jun Rong"
~person:"Sobh, Rana"
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Journal of marketing communications
World economic and financial surveys
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ECONIS (ZBW)
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Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
2
Persuasive social approval cues in print advertising : exploring visual and textual strategies and consumer self-monitoring
Myers, Jun Rong
;
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 168-181
Persistent link: https://www.econbiz.de/10009774224
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