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~isPartOf:"Journal of marketing communications"
~person:"Bergiel, Blaise"
~subject:"Competition policy"
~subject:"Online-Marketing"
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Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
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