Hedonic and utilitarian use of user-generated content on online shopping websites
Sunil Hazari, Blaise J. Bergiel and Beheruz N. Sethna
| Year of publication: |
December 2017
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|---|---|
| Authors: | Hazari, Sunil ; Bergiel, Blaise ; Sethna, Beheruz N. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 6, p. 572-591
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| Subject: | User-generated content | hedonic and utilitarian behavior | online shopping | social commerce | trust | purchase behavior | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Website | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index | Electronic Commerce | E-commerce | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1143383 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011852894