Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content
Year of publication: |
2017
|
---|---|
Authors: | Hazari, Sunil ; Sethna, Beheruz N. ; Brown, Cheryl O. |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 3, p. 230-251
|
Subject: | social media | Pinterest affinity | usability | user-platform fit media content | trust | purchase intention | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Vertrauen | Confidence | Kommunikationsmedien | Communication media |
-
Influencer marketing : an instrument to proliferation of the digital occurrence
Sharma, Bhuvanesh Kumar, (2021)
-
Sethna, Beheruz N., (2021)
-
Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien, (2019)
- More ...
-
Sethna, Beheruz N., (2021)
-
Do brand influencers matter on TikTok? : a social influence theory perspective
Hazari, Sunil, (2024)
-
Sethna, Beheruz N., (2017)
- More ...