Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content
Sunil Hazari, Beheruz N. Sethna and Cheryl O'Meara Brown
| Year of publication: |
2017
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|---|---|
| Authors: | Hazari, Sunil ; Sethna, Beheruz N. ; Brown, Cheryl O. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 3, p. 230-251
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| Subject: | social media | Pinterest affinity | usability | user-platform fit media content | trust | purchase intention | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011854165