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~isPartOf:"Journal of marketing communications"
~person:"Choi, Hojoon"
~person:"Zhao, Xinshu"
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Choi, Hojoon
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Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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"Thinking and feeling" products and "utilitarian and value-expressive" appeals in contemporary TV advertising : a content analytic test for functional matching and the FCB model
Choi, Hojoon
;
Yoon, Hye Jin
;
Paek, Hye-jin
;
Reid, Leonard N.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009532020
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2
Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
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