Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Yongick Jeong, Meghan Sanders and Xinshu Zhao
| Year of publication: |
2011
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|---|---|
| Authors: | Jeong, Yongick ; Sanders, Meghan ; Zhao, Xinshu |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 17.2011, 4, p. 263-279
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| Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Zeit | Time | Informationsverhalten | Information behaviour | Ballsport | Ball game | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009373360