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~isPartOf:"Journal of marketing communications"
~person:"Daugherty, Terry"
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Daugherty, Terry
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Journal of marketing communications
International journal of electronic marketing and retailing : IJEMR
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eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffmann, Ernest
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10010244651
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Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
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