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~isPartOf:"Journal of marketing communications"
~person:"Melewar, T. C."
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Corporate culture
3
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Öffentlichkeitsarbeit
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corporate communication
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Melewar, T. C.
Bang, Nguyen
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Journal of marketing communications
Journal of business research : JBR
9
International studies of management and organization
8
Journal of world business : JWB
3
Qualitative market research : an international journal
3
The marketing review
3
European journal of marketing : EJM
2
Marketing intelligence & planning
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The journal of brand management : an international journal
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Business ethics quarterly : the journal of the Society for Business Ethics
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Corporate reputation review
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Corporate reputation review : an international journal
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European business review
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Facets of corporate identity, communication, and reputation
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Handbook of corporate communication and public relations : pure and applied
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Journal of general management
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Journal of marketing management : MM
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Routledge studies in marketing
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ECONIS (ZBW)
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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