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~isPartOf:"Journal of marketing communications"
~person:"Turner, Paul"
~subject:"Beschaffung"
~subject:"Marketing management"
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Integrating online communities within
business-to-business
marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
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