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~isPartOf:"Journal of marketing communications"
~subject:"Beschaffung"
~subject:"Business-to-business marketing"
~subject:"Marketing management"
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Beschaffung
Business-to-business marketing
Marketing management
B-to-B-Marketing
3
Marketingmanagement
3
Advertising
1
Advertising industry
1
B2B
1
Beziehungsmarketing
1
Communication
1
Consumer behaviour
1
Deregulation
1
Deregulierung
1
IMC
1
Internal communication
1
Interne Kommunikation
1
Internet marketing
1
Kommunikation
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Messe
1
Middle East
1
Mittlerer Osten
1
Online communities
1
Online-Marketing
1
Relationship marketing
1
Sales promotion
1
Social Web
1
Social web
1
Supplier relationship management
1
Trade fair
1
Verkaufsförderung
1
Werbewirtschaft
1
Werbung
1
advertising agency selection
1
business-to-business buying
1
business-to-business marketing
1
communication effectiveness
1
customer expectations
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hierarchy of effects
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integrated marketing communication
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Ahola, Eeva-Katri
1
Baack, D. W.
1
Dessel, M. M. van
1
Hartley, S. W.
1
Patti, C. H.
1
Scheepers, Helana
1
Stockdale, Rosemary
1
Turner, Paul
1
Valos, Michael J.
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Journal of marketing communications
Industrial marketing management : the international journal for industrial and high-tech firms
606
The journal of business & industrial marketing
240
Journal of business-to-business marketing
128
Journal of business research : JBR
96
SpringerLink / Bücher
66
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Europäische Hochschulschriften / 5
14
Springer eBook Collection / Business and Economics
14
Journal of customer behaviour
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Gabler Edition Wissenschaft / Business-to-Business-Marketing
9
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ECONIS (ZBW)
3
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1
Integrating online communities within
business-to-business
marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
2
Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.
;
Hartley, S. W.
;
Dessel, M. M. van
;
Baack, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
Saved in:
3
Towards an understanding of the role of trade fairs as facilitators of consumer creativity
Ahola, Eeva-Katri
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 321-333
Persistent link: https://www.econbiz.de/10009673797
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