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~isPartOf:"Journal of marketing communications"
~subject:"Beschaffung"
~subject:"Communication"
~subject:"Marketing management"
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Beschaffung
Communication
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B-to-B-Marketing
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Marketingmanagement
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advertising agency selection
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business-to-business buying
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business-to-business marketing
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communication effectiveness
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customer expectations
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hierarchy of effects
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integrated marketing communication
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Ahola, Eeva-Katri
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Journal of marketing communications
Industrial marketing management : the international journal for industrial and high-tech firms
110
The journal of business & industrial marketing
57
Journal of business-to-business marketing
30
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Gabler Edition Wissenschaft
7
Journal of business research : JBR
7
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
SpringerLink / Bücher
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
5
Business-to-Business-Marketing
5
International journal of procurement management
5
Journal of the Academy of Marketing Science
5
Europäische Hochschulschriften / 5
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Berichte aus der Betriebswirtschaft
3
Handbook of business-to-business marketing
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of customer behaviour
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Journal of marketing
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Journal of marketing research
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Lehrbuch
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Neue betriebswirtschaftliche Forschung : Nbf
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Technischer Vertrieb
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Ausgewählte Studien des ECC Handel
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Dissertation.de
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Gabler Research
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard business review : HBR
2
Journal for international business and entrepreneurship development
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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ECONIS (ZBW)
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1
Integrating online communities within
business-to-business
marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
2
Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.
;
Hartley, S. W.
;
Dessel, M. M. van
;
Baack, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
Saved in:
3
Towards an understanding of the role of trade fairs as facilitators of consumer creativity
Ahola, Eeva-Katri
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 321-333
Persistent link: https://www.econbiz.de/10009673797
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