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~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"consumer impression"
~subject:"packaging design"
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Consumer behaviour
consumer impression
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Konsumentenverhalten
3
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3
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Journal of marketing communications
Journal of retailing and consumer services
11
International journal of consumer studies
9
Journal of business research : JBR
7
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Journal of international consumer marketing
5
Multisensory packaging : designing new product experiences
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Asia Pacific journal of marketing and logistics
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International journal of wine business research : IJWBR
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of retailing
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The journal of product & brand management
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International journal of retail & distribution management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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Amfiteatru economic : an economic and business research periodical
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Australasian marketing journal
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Cleaner and responsible consumption
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Cogent business & management
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European journal of marketing : EJM
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European research studies
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International journal of advertising : the quarterly review of marketing communications
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International journal of islamic marketing and branding
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of food products marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Nepalese journal of finance : a publication of Uniglobe College
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Olsztyn economic journal
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Qualitative market research : an international journal
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The journal of consumer marketing
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Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
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Young consumers : insight and ideas for responsible marketers
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in Business-Related Scientific Research Conference, 2010
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Agrarökonomische Diskussionsbeiträge
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Agricultural economics : the journal of the International Association of Agricultural Economists
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Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
2
In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
Saved in:
3
Sponsorship leveraged packaging : an exploratory study in FMCG
Woodside, Frances
;
Summers, Jane
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009008492
Saved in:
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