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~isPartOf:"Journal of marketing communications"
~subject:"Customer integration"
~subject:"Online retailing"
~subject:"Online-Handel"
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Customer integration
Online retailing
Online-Handel
Social Web
83
Social web
83
Internet marketing
58
Online-Marketing
58
Consumer behaviour
47
Konsumentenverhalten
47
Viral marketing
33
Virales Marketing
33
social media
33
Brand management
21
Markenführung
21
Advertising effects
20
Werbewirkung
20
Beziehungsmarketing
15
Relationship marketing
15
Brand image
14
Markenimage
14
Advertising
10
Social network
8
Soziales Netzwerk
8
Werbung
8
Confidence
7
Marketing management
7
Marketingmanagement
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Vertrauen
7
Brand
6
Facebook
6
Markenartikel
6
Public relations
6
Social media
6
advertising
6
Öffentlichkeitsarbeit
6
Personality psychology
5
Persönlichkeitspsychologie
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eWOM
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engagement
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word-of-mouth
5
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Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Bergiel, Blaise
1
Erkan, Ismail
1
Evans, Chris
1
Hazari, Sunil
1
Huynh Thi Xuan Mai
1
Jones, Brian
1
Knoll, Johannes
1
Lee, Arturo
1
Mathur, Smriti
1
Miller, Jessica
1
Muralidharan, Sidharth
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Olsen, Svein O.
1
Peeroo, Swaleha
1
Proksch, Ramona
1
Samy, Martin
1
Sethna, Beheruz N.
1
Singh, Akanchha
1
Sung, Yongjun
1
Sweiss, Nadia
1
Tewari, Alok
1
Tong, Suk Chong
1
Yoon, Hye Jin
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Journal of marketing communications
Journal of business research : JBR
88
Journal of retailing and consumer services
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Technological forecasting & social change : an international journal
34
Journal of management information systems : JMIS
31
Information systems research : ISR
30
Electronic commerce research
25
International journal of hospitality management
24
International journal of electronic marketing and retailing : IJEMR
21
International journal of internet marketing and advertising : IJIMA
20
Journal of electronic commerce research : JECR
20
International journal of business information systems : IJBIS
19
International journal of electronic commerce : IJEC
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of internet commerce
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of contemporary hospitality management
14
Journal of strategic marketing
14
The journal of product & brand management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
International journal of technology marketing : IJTMkt
12
Journal of marketing
12
Marketing intelligence & planning
12
Tourism management : research, policies, practice
12
Asia Pacific journal of marketing and logistics
11
Electronic commerce research and applications
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
SpringerLink / Bücher
11
The journal of brand management : an international journal
11
Electronic markets : the international journal on networked business
10
International journal of networking and virtual organisations : IJNVO
10
Journal of travel and tourism marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Springer eBook Collection
10
The journal of services marketing
9
International journal of consumer studies
8
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ECONIS (ZBW)
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1
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
2
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
3
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
4
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
5
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
6
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
7
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
8
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
9
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
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