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~isPartOf:"Journal of marketing communications"
~subject:"Emotion"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
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Emotion
Marketingmanagement
Online-Marketing
Brand management
104
Markenführung
104
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
65
Markenimage
65
Advertising effects
38
Werbewirkung
38
Brand
33
Markenartikel
33
Internet marketing
26
Advertising
24
Werbung
23
Social Web
21
Social web
21
Marketing management
16
Beziehungsmarketing
13
Relationship marketing
13
social media
11
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Emerging economies
5
Experiment
5
Schwellenländer
5
brand equity
5
brand image
5
Brand loyalty
4
Computerspiel
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Facebook
4
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English
44
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Anabila, Peter
2
Biraghi, Silvia
2
Pope, Nigel
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
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1
Anselmsson, Johan
1
Ashley, Christy
1
Baghi, Ilaria
1
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1
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1
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1
Bayraktaroğlu, Gül
1
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1
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1
Bou-Hamad, Imad
1
Brown, Mark
1
Burkhalter, Janée N.
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Casaló, Luis V.
1
Coelho, Pedro Simões
1
Das, Enny
1
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1
Dorsch, Michael J.
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1
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Journal of marketing communications
Journal of business research : JBR
146
The journal of brand management : an international journal
110
The journal of product & brand management
103
Journal of retailing and consumer services
72
International journal of internet marketing and advertising : IJIMA
54
Journal of promotion management : innovations in planning and applied research
41
European journal of marketing : EJM
35
International journal of advertising : the review of marketing communications
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of strategic marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
SpringerLink / Bücher
28
Cogent business & management
27
Marketing intelligence & planning
27
International journal of hospitality management
26
Journal of promotion management : JPM
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing management : MM
23
Business horizons
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Tourism management : research, policies, practice
22
Journal of marketing
19
Springer eBook Collection
17
Asia Pacific journal of marketing and logistics
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of internet commerce
16
Innovatives Markenmanagement
15
Journal of advertising research
15
Psychology & marketing
15
International journal of consumer studies
14
Journal of global marketing
14
European journal of marketing
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of fashion marketing and management
13
Journal of marketing for higher education
13
Journal of the Academy of Marketing Science
13
Qualitative market research : an international journal
13
The marketing review
13
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ECONIS (ZBW)
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
5
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
6
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
7
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
8
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
9
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
10
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
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