//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Evaluation"
~subject:"Mittlerer Osten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising agency"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Evaluation
Mittlerer Osten
Advertising industry
10
Werbewirtschaft
10
Advertising
6
Werbung
6
Agency theory
3
Creativity
3
Kreativität
3
Prinzipal-Agent-Theorie
3
advertising agency
3
Internet marketing
2
KMU
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
SME
2
advertising
2
Advertising effects
1
Bewertung
1
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Corporate culture
1
Digital marketing
1
Digitalisierung
1
Digitization
1
Efficiency
1
Effizienz
1
Erfolgsfaktor
1
Finland
1
Finnland
1
Firm performance
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Managerial decision-making
1
Markenführung
1
Middle East
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Stuhlfaut, Mark W.
1
Turnbull, Sarah
1
Wheeler, Colin
1
Yoo, Chan Yun
1
Published in...
All
Journal of marketing communications
Global advertising practice in a borderless world
1
Schriften zum Mobile Commerce und zur Mobilkommunikation
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
Saved in:
2
A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->