//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Geschlechterdiskriminierung"
~subject:"Internet marketing"
~subject:"Spieltheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Video game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Geschlechterdiskriminierung
Internet marketing
Spieltheorie
Computerspiel
9
Video game
9
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Advertising
5
Werbung
5
Brand management
4
Markenführung
4
Online-Marketing
4
Brand
2
Brand image
2
Game theory
2
Markenartikel
2
Markenimage
2
advertising
2
Arbeitsmarktdiskriminierung
1
Augmented reality game
1
Children
1
Cognition
1
Convenience Food
1
Convenience food
1
Creativity
1
Ethnic discrimination
1
Ethnische Diskriminierung
1
Experiment
1
Gender discrimination
1
In-game advertising
1
Jugendliche
1
Kinder
1
Kognition
1
Kreativität
1
Labour market discrimination
1
Mexico
1
Mexiko
1
Netherlands
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Ashley, Christy
1
Behm-Morawitz, Elizabeth
1
Bellman, Steven
1
Chapa, Sindy
1
Eastin, Matthew S.
1
Hernandez, Monica D.
1
Kim, Dong Hoo
1
Kim, Seoyeon
1
Potter, Robert F.
1
Robinson, Jennifer A.
1
Song, Doori
1
Tuten, Tracy L.
1
Varan, Duane
1
Yoo, Seung-Chul
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Technological forecasting & social change : an international journal
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
7
Neo-simulation and gaming toward active learning
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of consumer behaviour : an international research review
5
Journal of management information systems : JMIS
5
Journal of retailing and consumer services
5
Young consumers : insight and ideas for responsible marketers
5
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
Psychology & marketing
4
Application of gaming in new media marketing
3
European research studies
3
Information systems research : ISR
3
International journal of advertising : the review of marketing communications
3
International journal of networking and virtual organisations : IJNVO
3
International journal of production economics
3
International journal of selection and assessment : IJSA
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of promotion management : innovations in planning and applied research
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
The journal of product & brand management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Business & information systems engineering
2
CESifo working papers
2
Contemporary trends in innovative marketing strategies
2
Digital advertising : theory and research
2
Electronic commerce research
2
Electronic commerce research and applications
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Electronic markets : the international journal on networked business
2
European Sport management quarterly : ESMQ
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
2
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
3
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
4
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
5
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
6
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->