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~isPartOf:"Journal of marketing communications"
~subject:"Geschlechterdiskriminierung"
~subject:"Internet marketing"
~subject:"Werbung"
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Geschlechterdiskriminierung
Internet marketing
Werbung
Computerspiel
9
Video game
9
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Advertising
5
Brand management
4
Markenführung
4
Online-Marketing
4
Brand
2
Brand image
2
Game theory
2
Markenartikel
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Markenimage
2
Spieltheorie
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advertising
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Arbeitsmarktdiskriminierung
1
Augmented reality game
1
Children
1
Cognition
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Convenience Food
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Convenience food
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Creativity
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Ethnic discrimination
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Ethnische Diskriminierung
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Experiment
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Gender discrimination
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In-game advertising
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Jugendliche
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Kinder
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Kreativität
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Labour market discrimination
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Mexico
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Antheunis, Marjolijn L.
1
Ashley, Christy
1
Behm-Morawitz, Elizabeth
1
Bellman, Steven
1
Bleize, Daniëlle N. M.
1
Chapa, Sindy
1
Eastin, Matthew S.
1
Hernandez, Monica D.
1
Potter, Robert F.
1
Robinson, Jennifer A.
1
Tuten, Tracy L.
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Varan, Duane
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Yoo, Seung-Chul
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Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of advertising : the quarterly review of marketing communications
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of consumer behaviour : an international research review
5
Psychology & marketing
5
Cutting edge international research
4
Journal of promotion management : innovations in planning and applied research
4
Young consumers : insight and ideas for responsible marketers
4
Application of gaming in new media marketing
3
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Digital advertising : theory and research
2
Electronic commerce research
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of current issues and research in advertising : JCIRA
2
Journal of electronic commerce research : JECR
2
Journal of promotion management : JPM
2
Qualitative market research : an international journal
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Advertising theory
1
Advertising, promotion, and new media
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
BLM-Schriftenreihe
1
Big data marketing strategies for superior customer experience
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ECONIS (ZBW)
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1
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
2
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
3
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
4
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
5
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
6
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
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