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~isPartOf:"Journal of marketing communications"
~subject:"Marketingmanagement"
~subject:"Mittlerer Osten"
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Marketingmanagement
Mittlerer Osten
Advertising industry
10
Werbewirtschaft
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Advertising
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Werbung
6
Agency theory
3
Creativity
3
Kreativität
3
Prinzipal-Agent-Theorie
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advertising agency
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2
KMU
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Marketing management
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SME
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advertising
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Bewertung
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Beziehungsmarketing
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Brand management
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Consumer behaviour
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Digitalisierung
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Grimes, Tony
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Kitchen, Philip J.
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Journal of marketing communications
A master class in brand planning : the timeless works of Stephen King
5
European journal of marketing : EJM
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
SpringerLink / Bücher
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Best practices in international marketing
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Consumerism and the co-operative movement in modern British history : taking stock
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European research studies
1
Get both sides of the story
1
Global advertising practice in a borderless world
1
Hamburger Schriften zur Marketingforschung
1
Handbook of social media management : value chain and business models in changing media markets
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Markenbrand
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SAGE library in marketing
1
South African journal of business management
1
Spudai / University of Piraeus : journal of economics and business
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The marketing review
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ECONIS (ZBW)
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Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
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2
Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
Saved in:
3
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
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