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~isPartOf:"Journal of marketing communications"
~subject:"Online-Marketing"
~subject:"Theory"
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Online-Marketing
Theory
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
131
Werbewirkung
131
Advertising
95
Werbung
93
Brand image
73
Brand management
73
Markenführung
73
Markenimage
73
Internet marketing
72
Social Web
47
Social web
47
Marketing management
34
Marketingmanagement
34
Viral marketing
34
Virales Marketing
34
Brand
30
Markenartikel
30
Beziehungsmarketing
24
Relationship marketing
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Emotion
23
advertising
23
social media
18
Experiment
15
Confidence
14
Vertrauen
14
Green marketing
13
Personality psychology
13
Persönlichkeitspsychologie
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
Perception
12
Wahrnehmung
12
Cognition
11
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73
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English
73
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Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Muehling, Darrel D.
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Varnali, Kaan
2
Weber, T. J.
2
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Ardelet, Caroline
1
Ashley, Christy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Belanche, Daniel
1
Bergiel, Blaise
1
Bishop, Melissa M.
1
Boutsouki, Christina
1
Brocato, E. Deanne
1
Brown, Mark
1
Capece, Guendalina
1
Chapa, Sindy
1
Chen, Chiao-Chieh
1
Chikhalkar, Rekha
1
Chiu, Yu-Ping
1
Chock, T. Makana
1
Coelho, Pedro Simões
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Journal of marketing communications
Journal of business research : JBR
237
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
Management science : journal of the Institute for Operations Research and the Management Sciences
95
NBER working paper series
95
Working paper / National Bureau of Economic Research, Inc.
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
NBER Working Paper
83
Discussion paper / Centre for Economic Policy Research
71
International journal of advertising : the review of marketing communications
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of hospitality management
60
SpringerLink / Bücher
60
Economics letters
59
International journal of industrial organization
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
The journal of product & brand management
57
Europäische Hochschulschriften / 5
56
Gabler Edition Wissenschaft
56
Journal of economic psychology : research in economic psychology and behavioral economics
56
European journal of operational research : EJOR
55
Journal of promotion management : innovations in planning and applied research
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of economic behavior & organization : JEBO
52
Journal of internet commerce
51
Journal of marketing research : JMR
49
CESifo working papers
47
Information systems research : ISR
47
International journal of electronic marketing and retailing : IJEMR
47
The American economic review
42
Cogent business & management
41
Electronic commerce research
41
Journal of marketing
41
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
40
Discussion papers / CEPR
38
International journal of consumer studies
38
Technological forecasting & social change : an international journal
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
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ECONIS (ZBW)
73
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
8
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
9
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
10
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
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