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~isPartOf:"Journal of marketing communications"
~subject:"Personality psychology"
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Personality psychology
Social Web
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Social web
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Online-Marketing
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Consumer behaviour
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Viral marketing
33
Virales Marketing
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social media
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Chen, Chih Ping
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Dodoo, Naa Amponsah
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Güngör, Ayşegül Sağkaya
1
Huynh Thi Xuan Mai
1
Kim, Soojung
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Lee, Joonghwa
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Olsen, Svein O.
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Journal of marketing communications
Psychology & marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of retailing and consumer services
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
International journal of advertising : the review of marketing communications
4
Journal of internet commerce
4
The journal of brand management : an international journal
4
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of management information systems : JMIS
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Management information systems : mis quarterly
3
Organization : the interdisciplinary journal of organization, theory and society
3
The journal of product & brand management
3
Young consumers : insight and ideas for responsible marketers
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
IEEE transactions on engineering management : EM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of human resource management
2
Journal of Tourism, Heritage & Services Marketing : JTHSM
2
Journal of consumer behaviour : an international research review
2
Journal of fashion marketing and management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service management
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Qualitative market research : an international journal
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ECONIS (ZBW)
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1
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
3
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
4
Love my selfie : selfies in managing impressions on social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10012203293
Saved in:
5
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
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