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~isPartOf:"Journal of marketing communications"
~subject:"Supplier relationship management"
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Supplier relationship management
Marketing management
104
Marketingmanagement
104
Consumer behaviour
34
Konsumentenverhalten
34
Advertising effects
18
Werbewirkung
18
Brand management
16
Markenführung
16
Advertising
13
Werbung
13
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Communication
10
Internet marketing
10
Kommunikation
10
Online-Marketing
10
Marketing
9
USA
8
United States
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Public relations
7
Sales promotion
7
Social Web
7
Social web
7
Verkaufsförderung
7
Öffentlichkeitsarbeit
7
integrated marketing communications
6
Brand
5
Cause-Related Marketing
5
Cause-related marketing
5
IMC
5
Markenartikel
5
integrated marketing communication
5
Advertising planning
4
Emotion
4
Firm performance
4
Internal communication
4
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3
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English
3
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Baack, D. W.
1
Dessel, M. M. van
1
Hall, Linda
1
Hartley, S. W.
1
Laurie, Sally
1
Mortimer, Kathleen
1
Patti, C. H.
1
Wickham, Mark
1
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Journal of marketing communications
Industrial marketing management : the international journal for industrial and high-tech firms
65
The journal of business & industrial marketing
38
Journal of business research : JBR
14
Journal of business-to-business marketing
14
Journal of strategic marketing
9
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of retailing and consumer services
6
International journal of production economics
5
Journal of marketing management : MM
5
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Technischer Vertrieb
4
Developing digital marketing : relationship perspectives
3
Europäische Hochschulschriften / 5
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Lehrbuch
3
Management decision : MD
3
SpringerLink / Bücher
3
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Amfiteatru economic : an economic and business research periodical
2
Asia Pacific journal of marketing and logistics
2
Berichte aus der Betriebswirtschaft
2
Cogent business & management
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Gabler Edition Wissenschaft / Business-to-business-Marketing
2
Handbook of marketing
2
Interactive and multi-channel marketing
2
International journal of innovation management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of customer behaviour
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
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1
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
2
Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.
;
Hartley, S. W.
;
Dessel, M. M. van
;
Baack, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
Saved in:
3
Organising IMC roles and functions in the business-to-business network environment
Hall, Linda
;
Wickham, Mark
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003767528
Saved in:
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