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~isPartOf:"Journal of marketing communications"
~subject:"United States"
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United States
Brand
35
Markenartikel
35
Brand management
33
Markenführung
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Consumer behaviour
30
Konsumentenverhalten
30
Brand image
28
Markenimage
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Advertising effects
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Werbewirkung
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Advertising
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Internet marketing
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Online-Marketing
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brand attitude
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Social Web
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Social web
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social media
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Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Virales Marketing
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Brand loyalty
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advertising
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brand familiarity
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brand loyalty
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Broyles, Sheri J.
1
Edwards, Steven M.
1
Fullerton, Jami A.
1
Kendrick, Alice
1
Lee, Eunsun
1
Micu, Anca Cristina
1
Pentina, Iryna
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Yun, TaiWoong
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Journal of marketing communications
The journal of brand management : an international journal
14
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product & brand management
8
Working paper / National Bureau of Economic Research, Inc.
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of advertising : the quarterly review of marketing communications
4
Marketing letters : a journal of research in marketing
4
Review of industrial organization : RIO
4
The Trademark reporter
4
The journal of business : B
4
American journal of agricultural economics
3
Business horizons
3
Economic inquiry : journal of the Western Economic Association International
3
European journal of marketing : EJM
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of customer behaviour
3
Journal of economics & management strategy : JEMS
3
Journal of fashion marketing and management
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Les cahiers de recherche / HEC Paris
3
MSI reports : working paper series
3
NBER working paper series
3
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
The journal of industrial economics
3
Trademark litigation : pragmatic tactics and techniques of winning
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
American economic journal : a journal of the American Economic Association
2
Applied economics
2
Australasian marketing journal
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Brand culture
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ECONIS (ZBW)
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1
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
2
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
3
Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
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