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~isPartOf:"Journal of marketing communications"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
7
Konsumentenverhalten
7
Personalization
5
Advertising effects
4
Internet marketing
4
Online-Marketing
4
Personalisierung
4
Werbewirkung
4
Advertising
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Virales Marketing
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Werbung
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Data Mining
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Data mining
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Online retailing
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Online-Handel
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personalization
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Aristotle's modes of persuasion
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Bibliometrics
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Bibliometrie
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Confidence
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Creativity
1
Credibility
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Data protection
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Datenschutz
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Glaubwürdigkeit
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Internet
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Jugendliche
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Kreativität
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Online behavioral advertising
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Perception
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Personality psychology
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Persönlichkeitspsychologie
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Product information
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Produktinformation
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Review helpfulness
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Social Web
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Amos, Clinton
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Chu, Shu-Chuan
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Clare, Carl J.
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Deng, Tao
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King, Skylar
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Mundel, Juan
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Paucar Caceres, Alberto
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Sandiford, Peter
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Zhang, Lixuan
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Journal of marketing communications
Tourism management : research, policies, practice
17
International journal of hospitality management
13
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer marketing
2
MIS quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Cornell hospitality quarterly
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ECONIS (ZBW)
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1
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
2
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
3
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
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