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~isPartOf:"Journal of marketing communications"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Advertising
6
Advertising effects
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Werbewirkung
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4
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Um, Nam-Hyun
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Journal of marketing communications
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
International journal of advertising : the quarterly review of marketing communications
21
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of vacation marketing : an international journal
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
International journal of hospitality management
9
Marketing letters : a journal of research in marketing
9
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
Journal of hospitality marketing & management
8
Journal of marketing management : MM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing theory
8
Media-Perspektiven
8
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Tourism review : the official journal of the AIEST
7
International journal of business and emerging markets : IJBEM
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
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ECONIS (ZBW)
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1
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
2
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
3
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
4
Attitudinal change in children : an insight from three decade of advertising campaigns in India
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 884-911
Persistent link: https://www.econbiz.de/10012203379
Saved in:
5
Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience
Sobh, Rana
;
Soltan, Khaled
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
Saved in:
6
Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Saved in:
7
Symbols or icons in gay-themed ads : how to target gay audience
Um, Nam-Hyun
;
Kim, Kyung-Ok
;
Kwon, Eun Sook
;
Wilcox, David
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011518846
Saved in:
8
Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
Saved in:
9
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
10
A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura
;
Trijp, Hans van
;
Eskildsen, Jacob Kjær
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 21-45
Persistent link: https://www.econbiz.de/10003952921
Saved in:
1
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