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~isPartOf:"Journal of marketing communications"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Business report"
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Consumer behaviour
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Journal of marketing communications
Journal of retailing and consumer services
13
Journal of business research : JBR
12
International journal of consumer studies
9
Multisensory packaging : designing new product experiences
8
Zeitschrift für angewandte Umweltforschung
8
International journal of production economics
7
Journal of retailing
7
Psychology & marketing
7
European journal of operational research : EJOR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
6
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
6
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; Beiträge zur rechts-, wirtschafts- und sozialwissenschaftlichen Umweltforschung
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
European research studies
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of marketing
4
Life-cycle management and trade
4
Logistics
4
The international review of retail, distribution and consumer research
4
The journal of product & brand management
4
Zeitschrift für Kommunalfinanzen : ZKF ; Haushalt, Kostenrechnung, Steuern, Gebühren, Beiträge, Entgelte, Kredite, Zahlungsverkehr, Vollstreckung
4
Betriebs-Berater : BB
3
Cleaner and responsible consumption
3
European journal of marketing : EJM
3
Forum Ware : internationale Zeitschrift für Warenlehre
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
3
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
3
Marketing intelligence & planning
3
Olsztyn economic journal
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Qualitative market research : an international journal
3
Tourism management : research, policies, practice
3
Wirtschaft und Verwaltung : Themenheft zum Gewerbearchiv
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Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
2
In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
Saved in:
3
Sponsorship leveraged packaging : an exploratory study in FMCG
Woodside, Frances
;
Summers, Jane
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009008492
Saved in:
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