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Social Marketing
7
Social marketing
7
Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Ethics
2
Ethik
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Journal of marketing communications
Apas Papers
42
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
33
Journal of marketing management : MM
32
Health marketing quarterly
31
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of macromarketing
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
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1
Social norms, cues and improved communication to influence behaviour change of smokers
Wallace-Williams, Donna Marie
;
Wright, Len Tiu
;
Dandis, …
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 288-313
Persistent link: https://www.econbiz.de/10014232577
Saved in:
2
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
Saved in:
3
Threat appeal communications : the interplay between health resistance and cognitive appraisal processes
Dickinson-Delaporte, Sonia Jane
;
Holmes, Matthew Derrick
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10009008491
Saved in:
4
Special issue: Controversial advertising
Erdogan, B. Zafer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003761780
Saved in:
5
The influence of advertising context on perceptions of offense
Christy, Timothy P.
;
Haley, Eric
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10003761782
Saved in:
6
The role of advertiser motives in consumer evaluations of "responsibility" messages from the alcohol industry
Atkin, Joann L.
;
McCardle, M.
;
Newell, S. J.
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 315-335
Persistent link: https://www.econbiz.de/10003761792
Saved in:
7
Using e-mail listservs to promote environmentally sustainable behaviors
Artz, Nancy
;
Cooke, Peter
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10003606559
Saved in:
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