//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Review of Marketing and Agricultural Economics"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
67
Betriebswirtschaftsstudium
53
Graduate business education
53
Curriculum
38
Lehrplan
38
Students
23
Studierende
23
E-Learning
15
E-learning
15
marketing education
15
marketing
12
USA
11
United States
11
marketing education issues
11
learning approaches and issues
10
Business and economics education
8
Graduate economics education
8
Internet marketing
8
Learning
8
Lernen
8
Online-Marketing
8
Wirtschaftspädagogik
8
Wirtschaftsstudium
8
level/type of education
8
Nachhaltige Entwicklung
7
Occupational qualification
7
Qualifikation
7
Sustainable development
7
skills/traits development in marketing education
7
undergraduate education
7
Marketing management
6
Marketingmanagement
6
Australia
5
Australien
5
Economics department
5
Nachhaltigkeit
5
Social Web
5
Social web
5
Sustainability
5
Wirtschaftshochschule
5
more ...
less ...
Online availability
All
Undetermined
37
Free
4
Type of publication
All
Article
76
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
Undetermined
72
Author
All
Crittenden, Victoria Lynn
3
Spiller, Lisa D.
3
Bal, Anjali S.
2
Cowley, Scott
2
Davis, Cassandra
2
Ferrell, Odies C.
2
Grewal, Dhruv
2
Mills, Adam
2
Peltier, James
2
Perren, Rebeca
2
Schlee, Regina Pefanis
2
Scovotti, Carol
2
Abernethy, Avery M.
1
Ackerman, David S.
1
Adomaviciute, Karina
1
Aitken, Troy
1
Alcaraz, Celeste
1
Alexander, Joe
1
Allen, Concha
1
Bacon, Donald R.
1
Barrett, Jennifer T.
1
Bascoul, Ganaël
1
Beatson, Amanda T.
1
Beitelspacher, Lauren Skinner
1
Beninger, Stefanie
1
Bentley, John P.
1
Blijlevens, Janneke
1
Borbolla-Albores, Alberto
1
Borin, Norm
1
Bove, Liliana L.
1
Bridges, Claudia M.
1
Brinberg, David
1
Brocato, E. Deanne
1
Brodowsky, Glen H.
1
Campbell, David
1
Cannon, Joseph P.
1
Caruana, Albert
1
Castro, Iana A.
1
Celly, Kirti Sawhney
1
Chamberlain, Laura
1
more ...
less ...
Published in...
All
Journal of marketing education : JME
Review of Marketing and Agricultural Economics
European Journal of Marketing
463
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
110
European journal of marketing : EJM
80
International Journal of Bank Marketing
79
Journal of marketing management : MM
74
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Young Consumers
64
Journal of marketing
63
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
56
Strategic Direction
54
Journal of historical research in marketing
52
Journal of macromarketing
51
Marketing intelligence & planning
51
European Business Review
50
Springer eBook Collection
48
Management Decision
47
International Journal of Retail & Distribution Management
46
Journal of Historical Research in Marketing
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of business-to-business marketing
44
Staff Paper
44
Journal of strategic marketing
40
Journal of Research in Marketing and Entrepreneurship
38
The journal of business & industrial marketing
37
International Journal of Contemporary Hospitality Management
36
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Qualitative Market Research: An International Journal
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
2
Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen
;
Cummins, Darryl
;
Morgan, Margaret
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
Saved in:
3
Inclusivity and diversity : a systematic review of strategies employed in the higher education marketing discipline
Riedel, Aimee S.
;
Beatson, Amanda T.
;
Gottlieb, Udo
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10014326032
Saved in:
4
Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.
;
Nachtigal, Jon
;
Lupinek, Joshua M.
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
Saved in:
5
Digital marketing and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
6
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
7
From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA
Marin, Alejandra
;
Parvatiyar, Atul
;
Mitchell, Ronald K.
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10014580249
Saved in:
8
Heuristics and the choice of method in entrepreneurial marketing education
Lopez-Castro, Itzel
;
Larios Hernández, Guillermo Jesús
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 296-308
Persistent link: https://www.econbiz.de/10014580262
Saved in:
9
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
10
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->