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~isPartOf:"Journal of marketing education : JME"
~person:"Cummins, Shannon"
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Cummins, Shannon
Mills, Adam J.
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Journal of marketing education : JME
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ECONIS (ZBW)
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The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
2
Operation valuation : teaching pricing concepts in an experiential environment
Mills, Adam J.
;
Treen, Emily
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011537300
Saved in:
3
Evaluating educational practices for positively affecting student perceptions of a sales career
Cummins, Shannon
;
Peltier, James
;
Pomirleanu, Nadia
; …
- In:
Journal of marketing education : JME
37
(
2015
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10010514554
Saved in:
4
Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
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