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~isPartOf:"Journal of marketing education : JME"
~person:"Pearce, Glenn"
~subject:"Australia"
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Experiencing the product life cycle management highs and lows through dramatic simulation
Pearce, Glenn
;
Jackson, John
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 212-218
Persistent link: https://www.econbiz.de/10003910689
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