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~isPartOf:"Journal of marketing education : JME"
~subject:"Business and economics education"
~subject:"Marketing"
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Search: subject:"Betriebswirtschaftslehre"
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Business and economics education
Marketing
Betriebswirtschaftsstudium
149
Graduate business education
149
Curriculum
85
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85
Students
74
Studierende
74
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Brocato, E. Deanne
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Mills, Adam J.
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Journal of marketing education : JME
Journal of management education : a publication of the Organizational Behavior Teaching Society
44
Advances in accounting education
28
Journal of teaching in international business
27
Journal of education for business
25
Issues in accounting education
20
Journal of the Academy of Business Education : JABE
16
Journal of business ethics : JOBE
15
Journal of accounting education
14
Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Lehrbuch
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The international journal of management education
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Emerald insight
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Academy of Management learning & education : AMLE
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The journal of economic education : JEE
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Advances in accounting education : teaching and curriculum innovations
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Australasian marketing journal
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Journal of business case studies
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Marketing intelligence & planning
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Physica-Lehrbuch
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SpringerLink / Bücher
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Europäische Hochschulschriften / 5
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Journal of small business and enterprise development
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Kohlhammer-Edition Marketing
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Springer-Lehrbuch
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Advances in Accounting Education Ser.
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Advances in Accounting Education: Teaching and Curriculum Innovations
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Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
4
Gabler-Lehrbuch
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Journal of business-to-business marketing
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Meffert-Marketing-Edition
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Schriften zur Geschichte der Betriebswirtschaftslehre
4
The Palgrave handbook of learning and teaching international business and management
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Advances in Accounting Education Ser
3
Educational innovation in economics and business
3
Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
3
International journal of education economics and development : IJEED
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ECONIS (ZBW)
64
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1
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
2
Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen
;
Cummins, Darryl
;
Morgan, Margaret
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
Saved in:
3
Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.
;
Nachtigal, Jon
;
Lupinek, Joshua M.
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
Saved in:
4
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
5
From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA
Marin, Alejandra
;
Parvatiyar, Atul
;
Mitchell, Ronald K.
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10014580249
Saved in:
6
Heuristics and the choice of method in entrepreneurial marketing education
Lopez-Castro, Itzel
;
Larios Hernández, Guillermo Jesús
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 296-308
Persistent link: https://www.econbiz.de/10014580262
Saved in:
7
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
8
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
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9
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
10
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
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