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~isPartOf:"Journal of marketing education : JME"
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Search: subject:"Betriebswirtschaftslehre"
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marketing education
Betriebswirtschaftsstudium
142
Graduate business education
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Curriculum
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Students
71
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71
Marketing
47
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Allen, Concha
1
Bascoul, Ganaël
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Benedicktus, Ray
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Journal of marketing education : JME
Journal of macromarketing
2
Australasian marketing journal
1
Businesses
1
International journal of business innovation and research
1
Journal of education for business
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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ECONIS (ZBW)
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Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.
;
Stefl, Matthew
;
Saint Clair, Julian
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
Saved in:
12
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
Saved in:
13
The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip
;
Routon, P. Wesley
;
Torres, Luis
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
Saved in:
14
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
15
Values-based education for sustainability marketers : two approaches for enhancing student social consciousness
Rountree, Melissa Markley
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
37
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010514559
Saved in:
16
Selling sales : factors influencing undergraduate business students' decision to pursue sales education
Allen, Concha
;
Kumar, Poonam
;
Tarasi, Crina
;
Wilson, Holt
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 94-104
Persistent link: https://www.econbiz.de/10010393246
Saved in:
17
Using an experiential business game to stimulate sustainable thinking in marketing education
Bascoul, Ganaël
;
Schmitt, Julien
;
Rasolofoarison, Dina
; …
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10010204765
Saved in:
18
The marketing ethics course : current state and future directions
Ferrell, Odies C.
;
Keig, Dawn L.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10010204808
Saved in:
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