//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing for higher education"
~isPartOf:"Journal of nonprofit & public sector marketing"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing für öffentliche Institutionen"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Nonprofit marketing
68
Nonprofit-Marketing
68
Higher education institution
29
Hochschule
29
Nonprofit organization
25
Nonprofit-Organisation
25
Brand management
16
Markenführung
16
USA
16
United States
16
Students
14
Studierende
14
Marketing management
13
Marketingmanagement
13
Fundraising
11
Internet marketing
10
Online-Marketing
10
Beziehungsmarketing
8
Relationship marketing
8
Ehrenamtliche Arbeit
6
Social Web
6
Social web
6
Target group
6
Voluntary work
6
Zielgruppe
6
nonprofit marketing
6
Australia
5
Australien
5
Market segmentation
5
Marktsegmentierung
5
Advertising
4
Brand image
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markenimage
4
Werbung
4
nonprofit organizations
4
Charity
3
Confidence
3
Consumer behaviour
3
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
68
Type of publication (narrower categories)
All
Article in journal
68
Aufsatz in Zeitschrift
68
Case study
1
Fallstudie
1
Language
All
English
68
Author
All
Dolnicar, Sara
3
Randle, Melanie
3
Bennett, Roger
2
Boenigk, Silke
2
Mottner, Sandra
2
Nadeau, John
2
Wymer, Walter
2
Ali-Choudhury, Rehnuma
1
Asamoa-Tutu, Fidel
1
Ayer, Steven
1
Bandyopadhyay, Chinmoy
1
Barr, Terri Feldman
1
Basil, Debra Z.
1
Becker, Annika
1
Blouin, Marie C.
1
Boonlert Watjatrakul
1
Bowden, Jana
1
Bruce, Grady
1
Callahan, Thomas
1
Canavan, John
1
Cannatelli, Benedetto L.
1
Carvalho, Sergio W.
1
Casidy, Riza
1
Cavanagh, Kevin V.
1
Chapleo, Chris
1
Clayton, Michael J.
1
Cordelier, Benoit
1
Danylchuk, Karen
1
Davis, Timothy S.
1
Deshpande, Sameer
1
Devaney, Carmel
1
Didonet, Simone Regina
1
Dominguez, Rafael
1
Duque-Zuluaga, Lola C.
1
Durán, María Victoria Carrillo
1
Díaz, Ana Castillo
1
Eaton, Pat
1
Edgington, Rachel
1
Edmiston-Strasser, Dawn M.
1
El Alfy, Shahira
1
more ...
less ...
Published in...
All
Journal of marketing for higher education
Journal of nonprofit & public sector marketing
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
International journal of nonprofit & voluntary sector marketing
26
Nonprofit marketing : sectoral applications
16
Journal of philanthropy and marketing
15
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
11
-
20
of
68
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Nonprofit marketing expenses : who spends more than others?
Lee, Young-Joo
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012623637
Saved in:
12
Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata
;
Von Der Osten, Flávio
;
Didonet, Simone …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
Saved in:
13
Improving fundraising efficiency in small and medium sized non-profit organizations using online solutions
Nageswarakurukkal, Kabil
;
Gonçalves, Paulo
;
Moshtari, …
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
3
,
pp. 286-311
Persistent link: https://www.econbiz.de/10012259288
Saved in:
14
College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska
;
Selamet, Juhri
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
Saved in:
15
In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika
;
Boenigk, Silke
;
Willems, Jurgen
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Saved in:
16
Responsible marketing : can social enterprises show the way?
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10012200008
Saved in:
17
The impact of online financial disclosure and donations in nonprofits
Blouin, Marie C.
;
Lee, Roderick L.
;
Erickson, G. Scott
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
3
,
pp. 251-266
Persistent link: https://www.econbiz.de/10011917350
Saved in:
18
The social network? : nonprofit constituent engagement through social media
Smith, Jamie N.
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
3
,
pp. 294-316
Persistent link: https://www.econbiz.de/10011917355
Saved in:
19
The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
Katz, Hagai
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10011880041
Saved in:
20
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
First
Prev
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->